An introduction to gold

SFA (Oxford) is a respected and trusted advisor to the gold industry, with long-standing client relationships built upon its delivery of granular, ground-breaking analysis. 

How do you value a metal whose usefulness is practically zero? Which is almost completely renewable so in almost perfectly sustainable supply? Whose 6,000-year-old brand image almost guarantees a premium rating? Our team can help you grasp these slippery golden questions using:

1. Our unmatched contacts in the investor community, further secured by a recent, unique survey of precious metal investor motivation.
2. Through penetrating insights into the macro and political drivers of gold sentiment, honed in our weekly Heraeus Precious Appraisal and regular ‘Pagers’.
3. A forensic understanding of the physical gold market, especially trade flows, sharpened by an extensive study of regional price premia.
4. A drilling down into mine supply and costs, a traditional SFA strength.

To discuss your gold consulting requirements, please get in touch with the team.